Marketing Mastery Interactive Workshops Marketing Matters Series BRANDING and MESSAGING: What you say IS as important as HOW you say it! The words we use to convey our message and the image we project through our brand are vital to our success and fundamental for market recognition. Marketing is primarily a psychological (sometimes subconscious) "conversation" between you and your target audience. Are you "speaking" the right marketing language? Branding and Messaging in Marketing DATE: TBA | 1:00 PM to 4:00 PM | Tamarack Beach Resort TALKING POINTS: Understand the importance of your "brand" and "message". Discover how word connotation and language perception can skew understanding Learn basic color and font interpretations Analyze real world, recognizable top brands and taglines Determine what words NOT to use for your brand/message Discuss how to use your brand (or your corporate's brand) to gain/maintain market recognition. Apply learning to develop next-step actions TAKEAWAYS: Key Points Materials/Workbook Language Mind-Map Knowledge Assessment(s) Next-step Action Commitment Certificate of Completion Cost: Individual workshops are just $49. The four-workshop series are just $149. (Four Core™ Marketing Strategies, Marketing Matters, or Build-Your-Own Series) The eight-workshop "Comprehensive Marketing Mastery" series is just $249. ***Watch for Registration to Open for the Spring Sessions*** READ MORE ABOUT OTHER TOPICS Click Title for Details Series / Dates "Four Core™ Marketing Strategies Series" 8:30 AM to 11:30 AM Grass Roots Marketing: Are You Missing Opportunities to Market? Referral Marketing: What's Your Program? or Don't You Have One? Exhibit Marketing: Are You Really Showcasing Your Business? Client Retention: Yes, They WILL Leave Without Saying Good-bye! "Marketing Matters Series" 1:00 PM to 4:00 PM Branding and Messaging: What you say IS as important as how you say it! Marketing Materials: Do You Really Need a Tri-fold Brochure? Email Marketing: To Blast or Not to Blast: IS That the Question? Marketing Planning: No, It's NOT too challenging! The "Comprehensive Marketing Mastery" Series includes all eight workshops! Questions? Contact Us.