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Forum for Four™
Email Marketing - Part 2:
How to Track and
Analyze Your Email Campaign
TALKING POINTS:
Define email jargon (open-rate, click-thru rate, relative read-rate, etc.)
Understand tracking methods and what the numbers really mean
Learn how to read and analyze tracking statistics
Evaluate statistics to make them meaningful to your business
Discuss follow up strategies
TAKING ACTION:
Discover how to review actual statistics from actual campaigns
Interact to analyze their meaning
Walk away with a clear understanding and follow up strategy
TOOLS NEEDED:
Calendar
Stats from your email blast (if applicable)
COST:
$125/person; $100 for first time Forum for Four™ attendees.
NEXT STEP:
Once your registration information is received, you will be redirected to a page where you can download a credit card authorization form to fax back. Once this form is received, your seat is secure.
Click to See Current Topics
Topics are always being added and updated based on requests/feedback from participants. Click above link for a list of current topics and their dates.
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