Marketing Mastery Interactive Workshops Marketing Matters Series MARKETING MATERIALS: Do You REALLY Need a Tri-fold Brochure?! Our marketing materials (also called "collateral") represent us to our target when we are not present. From the all-important, first-impression business card to a website, flyer, sell sheet, presentation piece, video, etc., we all need a consistent "marketing materials" pool to pull from. And not JUST a consistent pool, but one that is functional, versatile, compelling and purposeful. Marketing Materials DATE: TBA | 1:00 PM to 4:00 PM | Tamarack Beach Resort TALKING POINTS: Understand the difference between graphic design and marketing development Find out the essential factors for effective function Learn the fundamental principles of layout construction (for print and online) Discover what makes a headline ***"ATTENTION-GRABBING!!"*** Analyze real-world marketing materials from local and national companies Review your own marketing materials and get expert feedback Determine how best to use your materials to maximize effectiveness Apply learning to develop next-step actions TAKEAWAYS: Key Points Materials/Workbook Materials Review Checklist Knowledge Assessment(s) Next-step Action Commitment Certificate of Completion Cost: Individual workshops are just $49. The four-workshop series are just $149. (Four Core™ Marketing Strategies, Marketing Matters, or Build-Your-Own Series) The eight-workshop "Comprehensive Marketing Mastery" series is just $249. ***Watch for Registration to Open for the Spring Sessions*** READ MORE ABOUT OTHER TOPICS Click Title for Details Series / Dates "Four Core™ Marketing Strategies Series" 8:30 AM to 11:30 AM Grass Roots Marketing: Are You Missing Opportunities to Market? Referral Marketing: What's Your Program? or Don't You Have One? Exhibit Marketing: Are You Really Showcasing Your Business? Client Retention: Yes, They WILL Leave Without Saying Good-bye! "Marketing Matters Series" 1:00 PM to 4:00 PM Branding and Messaging: What you say IS as important as how you say it! Marketing Materials: Do You Really Need a Tri-fold Brochure? Email Marketing: To Blast or Not to Blast: IS That the Question? Marketing Planning: No, It's NOT too challenging! The "Comprehensive Marketing Mastery" Series includes all eight workshops! Questions? Contact Us.