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What is Marketing?
There are soooooo many definitions... some define marketing by its methods, some define it by its purpose and still others define marketing with a loooooong paragraph about the various steps involved in it. All of which are "correct".
Simply put, marketing is the means by which businesses identify a target, determine the best way to reach that target and decide what to say to the target in order to provide a product or service to satify the target. Essentially, the "who, what, where, when, why and how" of getting the attention of your target audience.
What's Your Marketing PLAN?!
So now that you know WHAT marketing is, the question is "who, what, where, when, why and how" will you be marketing "to, for, with, on, and at"? In other words, do you have a plan?
Don't be scared... a plan is not as daunting as it may seem. It can start with a simple outline and grow from there. AND, once you've defined one good campaign, you can implement it while you finish the rest of your plan.
What are Your Marketing Strategies?
Yes. Strategies (plural). One strategy is enough to get started, but to really be successful, your marketing should be comprised of multiple strategies... also referred to as your "marketing mix".
Ask yourself about these:
Say..."Do I/we have or need a/an..."
client retention campaign?
client appreciation campaign?
exhibiting strategy?
networking plan?
strategic alliance program?
referral program?
"TOMA" campaign? (TOMA="top of mind awareness")
If you answered "no" to any of these,
please consider incorporating them into your marketing mix.
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If you'd like more information on any of these strategies, please check out our Forum for Four™ or schedule a no-cost discovery session.
Please continue to peruse this site and contact us with any questions you may have.
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