Client: Coffee Ambassador
Working closely with the CEO to gain information on the client's cooperative marketing opportunities and listen to his thoughts on marketing campaigns, we developed the concept and style for these direct mail campaigns. Scheduled at strategic intervals (primarily quarterly unless timing/events necessitate differently), the postcards shown here are sent twice: Once to the whole database, clients and prospects alike; and once to a more selective portion of the list. The goal is to stay in front of both clients and prospects with a feature or special and include two calls to action: one for "current clients" and one for "those who would like to try...".
Results: Assessing the number of responses both by phone and by email, we can see a definitive spike after a mailing is sent. Additionally, depending on the call to action (e.g. Request a Sampler Pack), we can tally how many requests are received and when (i.e. which came in immediately after the mailing, and which were later). Regardless of the response (which is typically above the average for direct mail), this campaign achieves the goal of Top-Of-Mind-Awarenes (TOMA).
"We began working with Jordan & Jordan in 2005 and have ever-increasingly relied on them to work with us to properly develop, implement and assess results of our marketing efforts."
- Sean Curtis, CEO
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