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Display Advertising
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Client: Bright Display
In an industry-specific market, in this case, the optical industry, it is imperative that the publication in which the client is advertising is also industry-specifc.
The chosen publication is Eyecare Business® and after discussion with both sales and editorial departments at the publication, we helped Bright Display to revamp their advertising to get a better response by including educational tips on displaying eyewear. Doing so positions the client as an expert and resource for helping the optical industry increase business by utilizing proper displaying techniques.
Results: After implementation of the new positioning, Bright Display experienced a 20% increase in call volume, website visits and catalog requests.
"Jordan & Jordan has been our marketing agency for over 4 years and each year we can see a growth that we attribute to the excellent advise and implementation that we receive from Jordan & Jordan."
Dacie Lewis, President
Please take a moment to visit,
Eyewear Display Manufacturer,
Bright Display.
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