Client: Morris Eye Group
Event marketing is rapidly becoming a preferred marketing campaign. The basic concept is to host and sponsor an event at your location to increase awareness, promote products/services and increase repeat business and new clients all while showing your appreciation to your existing clients and building goodwill. When Morris Eye Group presented the concept of a fall fashion eyewear event to us, we were thrilled to be on the project. After discussing the concept with the client, we decided on an invitation, tickets and signage to promote it. Since the concept was fall, we recommended warm, "inviting" colors and an upscale "fashion" style. Additionally, we coordinated the printing and mailing to ensure that the campaign was implemented properly and on time.
Results: Oh, what a night! To support our client, we actually attended the event and brought a guest with us as well. As we spoke to the client and their employees, we received positive feedback. Some of opticians reported that they were writing up more orders just this one night than they had over the past couple weeks!
"Whenever we need to make a marketing campaign happen, we call Jordan & Jordan."
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San Diego's Top Ophthalmology Group,
Morris Eye Group