It's a 2-part answer...
PART 1
The answer to the "...that we can" part of the question is yes. It is very important that you stay within your marketing budget. If an advertising

opportunity presents itself and it is not financially feasible for you to take advantage of the offer then don't do it. Advertising (defined here as "placing an ad in a print or online publication, on the radio or on TV") is only ONE way to spend your marketing dollars. The critical questions to consider before spending your marketing dollars on ANY marketing effort are: a) Is the campaign APPROPRIATE for my business?; b) Will it hit the bull's eye of my TARGET AUDIENCE?; and c) What type of return on my investment is realistic to expect?

PART 2
The answer to the "...every..." part of the question is an adamant "NO!". Not EVERY opportunity is a GOOD opportunity for YOU. In addition to asking yourself the critical questions above, also consider what the advertising medium is doing to market itself! Are they promoting their own newspaper, magazine, radio station, TV station, etc.?! If you are unsure if an opportunity is right for your business... PLEASE... enlist the advice of a marketing professional BEFORE making a decision. (See Our "Marketing Matters!" May Offer below!)

Well-designed / well-written advertising distributed via an appropriate medium that targets your audience is a good way to build awareness and generate new leads for your business... just be sure that it's the best use of your marketing dollars.

"Marketing Matters!" MAY OFFER
Complimentary 15-minute assessment of an advertising opportunity that you are considering!
(i.e. if you are trying to decide if a certain advertising campaign is right for you...
CALL 760.918.9218 and we'll assess it with you at no cost to you!)

WE ARE PLEASED TO BE A SPONSOR and A MEMBER OF THE EVENT TEAM FOR THE...
7th Annual

Please join us on Thursday, May 18th from 8 AM - 4 PM
at the Del Mar Fairgrounds Mission Tower Building for this exciting one-of-a-kind event!
3 Excellent Speakers! 10 Exciting Roundtables! 65 Fabulous Exhibitors! 1 Incredible Day!
Find out more online at www.WIBSymposium.com
Register before May 10th to receive the reduced admission rate.