It just depends... (you knew that was coming, right?) It certainly CAN be an EXCELLENT marketing tool!
A well-designed, properly-implemented digital campaign increases interactivity between you and your contacts, keeps you in front of clients and prospects, etc. However, there are certain elements to
consider before implementing a digital campaign...
<> What is the purpose? (informative/educational, special offer, info gathering, etc.)
<> Who will be receiving it? (you can not BUY an email list, so you must have one or create one... consisting of clients, associates, colleagues, etc.*)

<> How will it be sent? (Many email services are available [some are even "no charge"]... please do NOT simply put all your addresses into the "CC" field of your email!)<> Is it an APPROPRIATE venue for marketing YOUR business? (If your target audience doesn't "do business in the digital world"... then email campaigns MAY not be right for you.*)

So, the final answer is YES (with certain considerations). However, whether it is an appropriate marketing campaign for you is another question.*

*Call any time in the month of February and we'll do a
"Digital Assessment" for you at no cost!