By being prepared!
There is MUCH more to exhibit marketing than showing up and setting up a display!

Weeks before the exhibit, you should have a PLAN outlined that includes: PRE-show marketing; DURING-show marketing and POST-show marketing.

<>PRE-show: TELL, ANNOUNCE, PROMOTE
...Put your booth number and exhibiting info on all current marketing materials (eNews, newsletters, ads, etc.)
...Send announcements or invitations to attend to your clients, colleagues and referral partners

DAY OF THE SHOW TIP: Put the day, time and location on your VOICE MAIL and in an auto-response email on the day of the show! When you are out of the office, those who contact you will know where you are... and may just show up!

<>DURING-show: ASK, SCHEDULE/SELL, GATHER INFO
...Use a pre-qualifying question to determine if the attendee is a member of your "target audience"
...Set up follow-up meetings right at the show with interested prospects or if appropriate, sell product/services or take orders
...Collect business cards and contact information

AT THE SHOW TIPS:
<>STAY ALERT and ATTENTIVE (the more you remember about an attendee, the easier your follow up will be!)
<>NEVER ALLOW YOUR BOOTH TO BE EMPTY (an empty booth says to the prospect 'I really don't want to be here... for you'!)
<>NEVER STAND BEHIND A TABLE (this puts a barrier between you and the prospect!)

<>POST-show: FOLLOW UP, FOLLOW UP, FOLLOW UP
...Pick up the phone and call!
...Add attendees to your prospect database (TIP: Be sure to note on their record where you met them)
...Send a 'thank you' gesture saying you appreciate them stopping by your booth!


Email us your exhibiting successes, challenges or interesting stories!
We'll enter all respondants into a drawing for
a complimentary 1-hour
exhibit planning session!
info@jordanjordan.com