"Vary" carefully... <grin>

Even after properly defining your pinpointed target audience, that audience can still be made up of VARIOUS industries or groups to which your marketing message can be tailored.

Say your business is B2C (business-to-consumer) and you have defined your ideal consumer target. Look within that target to see if there are groups or industries that are clearly defined... for example, if many of your ideal consumers are Realtors®, a campaign aimed directly at this group with a message tailored to them specifically is more likely to grab their attention and produce a better response. 

For example, "Closing", is a phrase that is heard quite often in the Real Estate industry. So, let's say you sell doors... your message to Realtors could be "We're Closing (and Opening) Daily!" with photos of people closing/opening doors (along with your interest, desire and call to action copy, of course) in a publication read by many Real Estate professionals and you can bet your Realtors will remember and respond to that marketing!

Another example is United Parcel Service (UPS)... "What can Brown do for you?"... They have basic (what we'll call 'general') commercials that they run on TV. However, many of their target demographic are also NASCAR fans. So, the commercials that air during NASCAR events use a message tailored to motorsports... "We want to race the truck!"

Remember, your pinpointed target is not really "varied", it is just comprised of various groups or industries... adjusting your message and the marketing medium to a segment of your target audience can produce great results... just be sure to "vary" carefully!