Have your corporate identity reviewed* and honestly assess your business' image. It's simple really... how you are perceived BY your market is dependent upon how you present yourself TO your market. Once your brand is established be consistent.

Some examples of GOOD corporate identities:
A) A simple symbol makes it easy for your market to absorb and remember.
B) The symbol should be significant to your business... here the "price tag" indicates a good deal.
C) Is color important? You bet! This company has actually branded "brown" as part of their identity.
D) More complex elements can be easier to identify when they appear with a geometric shape or border.
E) Dual meaning identities have amazing "staying power"... In this case the letter "V" is also a checkmark... identifying the company AND signifying approval.

Are you testing
the "brand awareness"
these companies have
with you?

Did you get them right?
Click to Check.