Stop thinking about WHAT to send and ask…
>>To whom would you send this “something”?
>>What do you expect as a result from sending “it”?
>>How often would you send “it”?

There are 3 MAIN elements to a successful direct mail campaign...
>>The List
>>The Message
>>Consistency

The List
This is the absolute #1 critical element to a successful direct mail campaign... the rest of the elements are worthless if the marketing piece isn't getting into the mailboxes of your target audience.

The Message
Without a clearly defined call to action, your target, if interested, will not know what to do. Be clear with your offer (if any) and how and when the recipient should respond.

CONSISTENCY
You've heard it before... it takes x number of times to the same target with the same message before they will respond. Well, here's a another way to look at it... if you are not able or willing to commit to mailing AT LEAST 1x/month for 3 months, do NOT do the campaign.

Direct mail is a viable marketing campaign… if it wasn’t our mailboxes would only have bills in them.
But... is it a viable campaign for YOUR COMPANY?
Call today ONLY for a Quick, No-Cost, 15-minute "Is-Direct-Mail-Right-For-Me?" Assessment. 760.918.9218