Three things (do one, any or all)... 1 > Update the design of the marketing piece. The TYPE of campaign may still be viable, but if the design is "dated", it'll say "we're out of date" (which means "out of touch") to your audience. 2 > Find out if your audience's behaviors or "psychographics" have changed. Times change. People change. Preferences change. Your audience may not want to be communicated with via your "old" marketing campaign anymore. You may want to try a new approach to receive more responses. 3 > Mix it up! Add a different campaign to your marketing mix. There is no single campaign that will hit your entire target audience. Combine a display ad with a direct mail package like Money Mailer. Or send personalized notecards 1x/quarter combined with your monthly email and your networking activities. Does your marketing campaign need a facelift and/or a companion campaign? Schedule a no-cost, 90-minute marketing "Discovery Session" and get more answers to your unique marketing questions.

For the third consecutive year... Jordan & Jordan is pleased to be a sponsor of
The 8th Annual Women in Business Symposium
May 17, 2007 | 8 am - 4 pm at the Del Mar Fairgrounds!

3 Fabulous Speakers! 10 Exciting Roundtables!
65+ Exhibitors!  1 INCREDIBLE DAY!

Interested in Exhibiting? Download an Exhibitor Package

REGISTER ONLINE - Early Registration Discount Ends May 10th!
Special BONUS for "Marketing Matters!" Subscribers! Register to Attend or exhibit at the WIBSymposium
using the above "Register Online" link  and be entered  to receive $50 back from your registration fee!

Women In Business Symposium Registration Drawing   THE FINE PRINT:
Registration Fee must be paid in full at the time of registration. Only registrants who use the "Register Online" link above are eligible for the drawing. If you received this email forwarded, the above link will not work for entering you into the drawing. Please subscribe to Marketing Matters! to receive your own email. Only one registration per use of this "Register Online" link will be entered. Winner will be announced
during the event! Winner will receive $50 cash the day of the event to be claimed at Jordan & Jordan's exhibit.
Only one winner will be drawn. Winner must be present when announced.