MYTH!
There are a plethora of opportunities to market your business and a multitude of media to do so. These opportunities will come a'knockin' on your door CONSTANTLY... should you just open up your door (and your bank account) and jump at every one? Of course not!

Hence... the statement above is a MYTH!

Each opportunity presented to you should be assessed based on these key factors (at minimum!):
<> Does the opportunity reach your target audience?
<> Are your competitors advertising?
<> What is the response other advertisers are getting?
<> Is there a required commitment and are you willing to commit?
<> What is the expected return on investment?
<> Is it IN THE PLAN?
<> Is it IN THE BUDGET?

And never negate the "gut feeling"... if it just doesn't seem right to you, then don't do it... just say "no".

As a client of Jordan & Jordan, whether with one project, an ongoing campaign, as a Forum for Four™ participant or a comprehensive marketing plan, you will receive advertising opportunity assessments* (as needed) at no-cost!

Sometimes you will not need our input; sometimes you will just need your "gut feeling" confirmed; and yet other times, you may just not want to "make the call".  We will make the call for you... just tell the ad sales executive (or whomever is presenting an opportunity to you) to call your marketing agency!

*No-cost opportunity assessments are a maximum of 10 minutes via phone or email. Any further time/research needed to determine the viability of the opportunity will be billed.