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TRUTH or MYTH?
Marketing a business requires a
huge financial investment.
MYTH!
The amount of dollars that you put into your marketing doesn't have to be "huge"... as a matter of fact, when a business or independent agent of a company is first starting out, the marketing investment is more "time" than it is "money".
Grass roots marketing campaigns (whether "inclusive" or "focused") require minimal marketing dollars to produce an impact and return.
Email marketing (especially once a base template is created) is a reasonably low-cost investment with a "keep-connected", "top-of-mind-awareness" benefit that is remarkably valuable as part of your marketing mix. Among its other merits, email marketing offers trackability, interactivity and direct-response capabilities that not many other marketing campaigns can claim.
By no means are these two examples the only viable "low cost" marketing campaigns. Depending on the business, there may be other ways to market without a "huge" investment.
And finally, the more tailored and specific to the target audience a marketing campaign is... the lower the cost; the better the return.
Want to find out more about low-cost marketing campaigns?...
>> Schedule a no-cost marketing Discovery Session™
>> Attend a Forum for Four™
>> Call today to ask a question... 760.918.9218 or
email Shonna at sljordan@jordanjordan.com
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