MARKETING
FEATURE

Make new contacts!
Connect with business women!
Hear spectacular speakers!
Jordan & Jordan is pleased
to be a sponsor of
The Women in Business
Symposium.
Join us for this one-of-a-kind event on May 15th
from 8 am - 4 pm
at the Del Mar Fairgrounds
Mission Tower Building 

TRUTH or MYTH?
Never market to someone you think
will never do business with you.


MYTH!
Direct business (i.e. a contact doing business directly with you) is NOT the only purpose of marketing. Would they be a good referral source? Strategic alliance? What if they change positions and suddenly become a prospect? Our philosophy... "you never know".

You've heard many marketing and customer relations experts say "keep in touch". Have you ever wondered WHY they say that? Because... you never know! A business relationship, apart from direct business, could develop. You maintain top-of-mind awareness (TOMA). You stay connected with clients you may not have done business with for some time. Just because YOU THINK they may never do business with you does NOT mean that they are not a valuable contact. (Read a real-life, "you never know" story!)

Now, this doesn't mean spend a lot of your marketing dollars to target these contacts... but it does mean INCLUDE them in your marketing. Especially if you do a monthly email newsletter or other regularly-scheduled "stay connected campaign".

To learn more on this and other marketing topics, join us for a Forum for Four™ or Schedule a No-Cost, 60-Minute Discovery Session.

Do you have clients who haven't
bought from you for a long time?!   WHY?

Learn and develop a concrete client retention campaign!
Attend the "Client Retention"
Forum for Four™ on May 8th!

Upcoming Events and Forums for Four™

May 8th - Forum for Four - Client Retention

May 15th - Women in Business Symposium

May 22nd - San Marcos Chamber Business Expo

May 29th - Forum for Four - Email Marketing - Part 1

June 5th - Forum for Four - Email Marketing - Part 2

760.918.9218  |  info@jordanjordan.com  |  www.JordanJordan.com

Copyright © 2008, Jordan & Jordan ~ All Rights Reserved