Make new contacts! Connect with business women! Hear spectacular speakers! Jordan & Jordan is pleased to be a sponsor of The Women in Business Symposium. Join us for this one-of-a-kind event on May 15th from 8 am - 4 pm at the Del Mar Fairgrounds Mission Tower Building
TRUTH or MYTH? Never market to someone you think will never do business with you.
MYTH! Direct business (i.e. a contact doing business directly with you) is NOT the only purpose of marketing. Would they be a good referral source? Strategic alliance? What if they change positions and suddenly become a prospect? Our philosophy... "you never know".
You've heard many marketing and customer relations experts say "keep in touch". Have you ever wondered WHY they say that? Because... you never know! A business relationship, apart from direct business, could develop. You maintain top-of-mind awareness (TOMA). You stay connected with clients you may not have done business with for some time. Just because YOU THINK they may never do business with you does NOT mean that they are not a valuable contact. (Read a real-life, "you never know" story!)
Now, this doesn't mean spend a lot of your marketing dollars to target these contacts... but it does mean INCLUDE them in your marketing. Especially if you do a monthly email newsletter or other regularly-scheduled "stay connected campaign".
