MYTH!
Firstname_placeholder, I bet you got this one right! Of course it's a myth!... the way your marketing piece looks is one of key critical elements to the success of your marketing campaign. Think of it this way... would you hold a business meeting with a potential client wearing cut-off jeans, a tie-dyed t-shirt and flip-flops? Even if you're in the tie-dying business, you probably wouldn't wear the aforementioned ensemble to a business meeting!

The same goes for your marketing... it needs to present itself well to your prospects. If it doesn't, the first impression your audience gets may be their last look at you, your business and your product or service.

There are some basic elements to consider for the look of your marketing piece... here are just a few tips:
1) Use your corporate colors and fonts
2) The headline and call to action should be VERY CLEAR
3) Use imagery that enhances your message

To ensure you have the right look for your marketing materials, we recommend that you have your materials professionally developed by a marketing expert... but at minimum, have a marketing expert professionally-review your marketing materials.