|
|
TOMA [toh•muh] n. Acronym:
Top Of Mind Awareness
1. The brand or company a person thinks of first when they are asked about a certain industry.
2. A goal in marketing for brand recognition and customer loyalty.
So that's the definition... but, what does this mean to YOU, ?
To gain and maintain TOMA, your marketing must be consistent. Whether your strategy is email, print, call or other, staying connected with your clients, prospects, colleagues, referral sources and strategic alliances will
keep you on the top of their mind. Soooo... when it comes time to buy or refer, you get the business or lead.
Are you maintaining TOMA? Which strategy or strategies should you use or are you using for TOMA?
Email Shonna if you'd like to discuss a good strategy for you! |
|
