What it means to you is that time is money. And when you are participating in marketing activities, such as networking or exhibiting or attending a tradeshow, you are spending both, so make it count.

Questions to Ask Yourself (in addition to "What's In It For Me"):
> Is the marketing activity going to involve you connecting with prospects or referral sources that will result in new or repeat business?
> Has a particular cost you more (whether it's time or money) than you've gained in leads?
> What is your purpose for doing the marketing activity?

If you can say that you're meeting the right people, generating good leads, and achieving the goal of the activity, then GREAT! Keep it up! If not, truly take a step back and be honest... is it a good use of your time?

DISCLAIMER!!!! By encouraging you to ask or assess "What's In It For Me", I am not saying that "It's all about you". We all know that building relationships, giving referrals/leads and even socializing are important parts of doing business. I am simply saying to be sure there is a healthy balance of social vs. business... of giving vs. receiving.

Email Shonna to have a complimentary review of the "WIIFM" balance in your marketing activities.

RECOMMENDED HEALTHY
MARKETING ACTIVITY:
North County Business Showcase
March 11, 2009, 2 - 7 pm at the
Del Mar Fairgrounds Exhibit Hall

EXHIBIT (space may still be available)
OR ATTEND!