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Upcoming Events
Pre-Expo Mixer for San Marcos Expo
Presented by Jordan & Jordan Marketing
and Smarter Small Business
April 14, 2009 | 5:30 pm - 7 pm
Location: TBD
San Marcos Business Expo
May 13, 2009 | 2 pm - 6 pm
Corky Smith Gym
274 Pico Ave., San Marcos
Women in Business Symposium
May 14, 2009 | 8 am - 4 pm
Del Mar Fairgrounds
Mission Tower Building
Want to List Your Event Here?
Email Us
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piggyback [pig•ee•bak] v.
1. Creating a marketing message that "rides" on the current mindset of the target audience that is created by trends, commercials or other media.
2. Low-cost market entry strategy.
So what does this mean to YOU, ?
It will save you money on your taxes!
Wait... WHAT!?
This month, you will probably see many "taxing"
advertisements from companies ranging from bookkeeping and massage therapy to pizza delivery and plumbers who are all trying to piggyback on the "tax season" mindset.
Your local plumber's marketing message might say 'Your mind is clogged with taxes. Let us take care of your clogged pipes!'
What? What? What?
This is an example of a bad attempt at piggybacking. Remember... not every opportunity to piggyback on a current trend or mindset is a good opportunity.
Want to see a really good piggyback?
Watch this 30-second commercial from Domino's!
Piggypacking in your marketing can be powerful and effective when used properly. But how do you decide if piggybacking would be useful in your
marketing strategies?
>What are your ideal clients' / target audience's interests or common activities?
>Of the current events / headlines, do any of them directly, or without too much of a stretch indirectly relate to your industry?
Do you think you could use piggybacking?
Email Shonna to get together and
review your marketing, so we can help you discover what strategies are best for your business and if piggybacking would be a good marketing.
Get your complimentary Marketing Matters! Calendar - Marketing Jargon 2009!
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