|
Upcoming Events
TONIGHT!
Meet Meg Whitman
Female Candidate for Governor of CA!
Read More About Meg
June 3, 2009 | 5 pm - 7 pm
Location: The Lodge at Torrey Pines
$10 Cash Donation Requested
The CEO Advantage
Online TV Show for Business
New Episode Mondays at 3 PM
See the first episode featuring
one of our clients, Don Sando of
Strategic Results Group
Good Ol' Gals Business Connections
Del Mar Meeting
June 12, 2009 | 11:29 am - 1 pm
Paradise Grille
Carlsbad Meeting
June 26, 2009 | 11:29 am - 1 pm
Bellefleur Winery & Restaurant
Want to List Your Event Here?
Email Us
|
|
click thru [clik•throo] (also clickthrough) n.
The selection of an ad or link on a web page or email which is tracked as part of the effectiveness of the feature or campaign.
So that's the definition... but, what does this mean to YOU, ?
Well, if you aren't utilizing eMarketing (through an
email service provider) as a
cost-effective campaign/strategy for your business, then it
probably doesn't mean much to you at all.
For those of you who are, you should be tracking and analyzing your click-thrus!
>> WHERE was the link was on the email?
Was it near the top? Was it in the body copy?
Or in a "
quick links" type of box?
>> WHAT did the link say? What color was it?
Did it say "
click"? Was it
part of the text? Was it
blue and underlined? (<-- , you tried clicking it didn't you? <smile>) Or other style?
>> HOW the link was presented
Was it an image (like a button or header)?
Or was it text?
By taking note of this information you can hone your link placement and marketing verbiage... thus making a great marketing campaign even better!
Email Marketing is one of the best strategies you can use for maintaining
top-of-mind-awareness (TOMA),
client retention, new product launches and so much more!
Would you like to develop or enhance your email marketing campaign? Simply complete the
discovery session online form for a complimentary consultation.
FEATURED CLIENT
One of our clients who gets the importance of email marketing and tracking and analyzing click-thrus is Logo Product Experts!
 Visit them online at
www.lpeusa.com
|
|
