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Upcoming Events
2009 End of Summer Poker Night!
REAL SOCIAL NETWORKING!
Guys AND Gals! Food and Fun!
sponsored by Good Ol' Gals
to benefit Girlfriends Care, Inc.
September 12, 2009 | 6 - ???
Get all the details and/or Register!
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Good Ol' Gals Business Connections
Del Mar Meeting
September 11, 2009 | 11:29 am - 1 pm
Paradise Grille
Carlsbad Meeting
September 25, 2009 | 11:29 am - 1 pm
Bellefleur Winery & Restaurant
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SAVE THE DATE!!!
San Diego Business Showcase
March 11, 2010 | 2 - 7 pm
Del Mar Fairgrounds
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psychographics [sahy•kuh•graf•iks] n.
1. Use of demographics to determine behaviors, interests, attitudes and preferences of a particular target group.
2. Elements of lifestyle.
So that's the definition... but, what does this mean to YOU, ?
EXAMPLE: Demographics of the target are females age 30 - 50 living in North County San Diego making between $50K and $100K annually living in a single-family residence.
While these demographics look for commonality on the OUTSIDE, psychographics go deeper to look at the INSIDE... internal commonality.
QUESTION: Are each and every one of those females going to have the same values? the same beliefs? the same lifestyle? the same spending habits?
ANSWER: Maybe, maybe not.
Understanding how this group behaves or what interests they have will help you to develop a marketing message that this group will relate to and one that will elicit the response you are looking for.
Now the BIG question... how do you find the psychographics of your demographics? And though there are many variables, the short answer is "ask".
What questions should you ask?
Ask Shonna via email or request a
complimentary discovery session!
FEATURED CLIENT
When we're talking psychographics, we're
referring to marketing, but finding out the behaviors and thought patterns of your
employees is just as important!
Please visit our featured client
"
The Plotkin Group"!
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