ROI [ahr•oh•ahy] n. Acronym:
Return on Investment
The measure of success of a marketing campaign by financial gain after taking into account customer lifetime value.

So that's the definition... but, what does this mean to YOU, firstname_placeholder?

Many people measure the success of a marketing campaign SOLELY by revenue... and true, that is one factor... but not the ONLY one.

A client once said to me, "I always know when you've sent out my eMarketing for the month because the phone doesn't stop ringing and my email inbox is inundated!"
(They are measuring by increased response!)

Another said, "Remember that trade show we did about 6 months ago and I said, 'I'm not doing exhibiting anymore because it doesn't pay for itself' and you said, 'Sure it does. You just aren't setting the right goals and expectations for return'?... Well, the one client I did get from the show has referred 3 new clients to me in the last 3 months!"
(They WERE measuring by revenue only, but now are looking at the relationship potential not only for direct business and repeat business, but for referral business as well!)

How do YOU measure the return on your marketing investment? Are your expectations appropriate? Do you actually set goals and metrics for each campaign?

If you'd like to sit down and take a look at your marketing campaign successes and challenges, or maybe look at a new strategy that may work better for your business, email me or send this online form to me and we'll get together... no cost to you.


*** TALK ABOUT ROI....
One of the most successful campaigns we do here at Jordan & Jordan Marketing is exhibit marketing... particularly at the San Diego Business Showcase and the Women in Business Symposium. (You may want to put these on your calendar!) 

I'm happy to share my secrets of exhibiting success with you at your own private exhibit strategy session... call 760.918.9218 or email me for rates and available dates and times.

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SAVE THE DATE!!!
Women in Business Symposium
 May 20, 2010 |  2 - 7 pm
Del Mar Fairgrounds
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