So, firstname_placeholder, we all know that you never get a second chance to make a good first impression, right? Well, that holds true with your marketing materials. 

Do your prospects (and clients) see you as professional?

Can prospects understand, with just a quick look at your marketing materials, what your business is and your business' personality?

ACTION STEPS:
1. Compare your marketing pieces to others in your industry.
2. Ask your CLIENTS (i.e. people with whom you DO BUSINESS) their honest opinion of your materials.
NOTE: DO NOT ask your FRIENDS AND FAMILY! Most of them will tell you you're the "Next American Idol" even if you can't carry a tune.
3. Ask your CLIENTS what grabbed their attention the first time they saw your marketing materials.
4. Seek advice and review of your materials* from a professional.
5. Make adjustments for a better impression to give you the look and message that appeals to your target... after all, they are the ones who will be buying from you.

*I would be happy to take a look at your marketing materials and give you honest, professional feedback. Just email me, or fill out our online form.

Oh yeah... and don't miss the crazy radio party tomorrow! The San Diego Business Showcase committee will be LIVE on air tomorrow morning at 7am on AM1000 KCEO.

<-- Here is my video testimonial from last year's SD Business Showcase!



Talk to you soon!


P.S. Did you get your Marketing Matters calendar for 2010? No? Complete this quick form and we'll send you one at no cost!