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Hi, firstname_placeholder! WHAT you say matters just as much as HOW you say it... so it is imperative that you are conveying the right message to your target audience in clear marketing "language".
ACTION STEPS: 1. Write out the top 5 reasons your prospects should do business with you. 2. Ask your current clients if these reasons are why THEY do business with you. 3. Massage your marketing message to include unique (not cliché) key phrases that: a) convey your key differentiators; and b) speak to your target audience.
Your "marketing language" and "marketing message" will be used in ALL of your marketing materials and are CRITICAL to the success of your marketing campaigns. Do it once and get it right.
*Need a bit of assistance perfecting your marketing language and message? Let's sit down for a strategy session! Email me to schedule a time.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ P.S. firstname_placeholder... Did you know that exhibit marketing is one of the top 3 ways businesses gain new business? A prime opportunity is knocking at your door! Take a booth at the San Diego Business Showcase! There is still time to take advantage of this marketing marvel, but the event is coming up quickly... so I encourage you to act today!
Sign up and be sure to visit us in booth 26 - 27 at the Showcase!
<-- Here is my video testimonial from last year's SD Business Showcase!
<-- Remember that crazy Showcase radio party I told you about last month? Check out the video!
Talk to you soon!

~~~~~~~~~~~~~~~ SAVE THESE DATES!!! Business Women's MEGAMixer! March 25, 2010 | 6 - 8 pm The Fashion Institute of Design & Merchandising 350 Tenth Ave, SD 92101
Women in Business Symposium May 20, 2010 | 8 - 4 pm Del Mar Fairgrounds ~~~~~~~~~~~~~~~ |