"Exhibiting isn't for me! It's just not working!"
"That networking event was a waste of time!"

If you, firstname_placeholder, or someone you know has ever said something like this, then you've got to READ ON. 

Grass roots marketing and exhibit marketing are two key components in most business' Four Core™ Marketing Strategies for lead generation. However, we still hear the above comments. Why? 1) The chosen venue is not appropriate; and 2) The strategy is not refined and purposeful.

Action Steps:
1) List upcoming events (like the ones at the left) and exhibit opportunities

2) Assess if they are right for you by taking a few mintues to research the event to see who attends, who is exhibiting and what the meeting is about and then ask "Is this my target market?" OR "Do these people do business with my target market?".

3) Refine your strategy! What will you say? What is your message? How will you engage those you meet? How will you be memorable? And yes, even down to... What will you wear!

If you'd like to discover how to refine your grass roots and/or exhibit strategies, schedule your no-cost, no-obligation 30-minute Discovery Session via phone.

Much success to you,


~~~~~~~~~~~~~~~

P.S. Do you have plans for August 19th?