Marketing Mastery Interactive Workshops Four Core™ Marketing Strategies Series REFERRAL MARKETING: What's Your Program? Or Don't You Have One? When asked "What's the #1 way you gain new business?", 90% of business professionals will tell you "Word of Mouth" (or referrals). Then when asked what they are doing to encourage more referrals, they look quizzically and typically don't respond. Referrals can be given by various sources, but one thing is for certain, they are given more often when there is a focused referral strategy or program. Referral Marketing DATE: TBA | 8:30 AM to 11:30 AM | Tamarack Beach Resort TALKING POINTS: Understand what "referral marketing" really is Discuss the application of the referral reciprocity principle Assess what makes a referral a GOOD referral Learn the "how to"s of developing a good referral strategy Get real world examples to spark ideas for your own strategy Look at program investment and establish realistic expectations for return Apply learning to develop next-step actions TAKEAWAYS: Key Points Materials/Workbook Campaign Worksheet(s) Knowledge Assessment(s) Next-step Action Commitment Certificate of Completion Cost: Individual workshops are just $49. The four-workshop series are just $149. (Four Core™ Marketing Strategies, Marketing Matters, or Build-Your-Own Series) The eight-workshop "Comprehensive Marketing Mastery" series is just $249. ***Watch for Registration to Open for the Spring Sessions*** READ MORE ABOUT OTHER TOPICS Click Title for Details Series / Dates "Four Core™ Marketing Strategies Series" 8:30 AM to 11:30 AM Grass Roots Marketing: Are You Missing Opportunities to Market? Referral Marketing: What's Your Program? or Don't You Have One? Exhibit Marketing: Are You Really Showcasing Your Business? Client Retention: Yes, They WILL Leave Without Saying Good-bye! "Marketing Matters Series" 1:00 PM to 4:00 PM Branding and Messaging: What you say IS as important as how you say it! Marketing Materials: Do You Really Need a Tri-fold Brochure? Email Marketing: To Blast or Not to Blast: IS That the Question? Marketing Planning: No, It's NOT too challenging! The "Comprehensive Marketing Mastery" Series includes all eight workshops! Questions? Contact Us.